A big conference just wrapped in Austin, TX on Tuesday: South by Southwest Interactive (SXSW or SXSWi for short). Loads of geeks, designers, bloggers, vendors, and curious people swarm into Austin to gorge themselves on the latest in the field of interactive web technologies and related areas. As someone who is interested in this field, but not actively pursuing any career related to it, I was torn between buying a badge (expensive in grad student dollars) and not buying a badge. I chickened out and just decided I’d “stalk” the Austin Convention Center for a day and see if I could grab any paparazzi shots of Important People if they strayed outside the building.
Sunday
I took my camera and sneakers and leisurely walked in a most arcane random attractor pattern in the vicinity of the convention center. I was able to grab zero photos of Important People, though I did snap a shot of the Podcast Pickle and the venue for the Yahoo/Flickr/upcoming.org/Del.icio.us party scheduled for later that very same day. It was rather hot outside and I recall that I was wearing one of my (many) black shirts, so I went home and did the rest of my stalking by monitoring the “sxsw2006” Flickr tag page for photos taken by actual badge-holders.
Back in my apartment, I turned on the television to some local news channel and within 5 minutes of watching I hear this, “And the SXSWi tradeshow is open to the public, just go the following URL and fill out a brief survey and print out your free one-day admission ticket.” Sweet! For exactly zero dollars I was granted access to the tradeshow floor and the Adobe Day Stage. It’s not much, but it’s way better than but it’s way better than stalking (in the best possible sense of the word) in the Austin heat outside.
Monday
Wow. The Austin Convention Center is a hell of a large place—and cold too. After about two hours indoors, the air conditioning started to get to me. It was probably around 74°F indoors and 84°F outdoors.
Oddly, the tradeshow had a lot of vendors for digital video cameras and CD/DVD duping equipment. Throughout the area there were a bunch of nice couches in the vendor areas where you could sit down, rest….and talk about their product. I snapped a photo of my first Important Person of the day: Chris Pirillo. He was interviewing someone on the spot with a microphone plugged into some small digital recorder of sorts.
Over in the day stage area there was a place to buy lunch-type food and tables to sit at to consume this McSpensive food. Even here at least a third to a half of the people at these tables had laptops that were out and on. Of the eight outlets I could see along a single wall, 66% of them were taken up by laptop power supplies. Yep. It was definitely a geeky crowd.
On a projector screen up front, there was an IRC channel being displayed. I was lucky to have arrived when I did because I witnessed the Sixth Annual Weblog Awards (almost no winners were present to accept their awards though). Accepting awards on behalf of Boing Boing was David Pescovitz. Upon receiving the lifetime achievement award he said, “lifetime achievement…does this i should go die now?” Ha.
Back over on the tradeshow floor, Studio SX (presented by current.tv) was conducting video interviews with Important People, so I scuttled over there to catch some of the ones with folks that I recognized by name. Theoretically all of the Studio SX interviews will end up on the video coverage page on the SXSW website.
The first was when Heather Gold interviewed George Oates, the designer over at Flickr (BTW: if you didn’t know and didn’t clickthrough at all, George is very much a bearer of two X chromosomes). George talked about bits and pieces of Australian versus American culture, the origins of Flickr, and why Flickr’s community loves it so much (answer: “because we listen to our users”).
I attempted to snap a photo during the interview, but I sadly left my camera on “auto-focus” mode instead of “infinite focal length” mode so the people in the booth are fuzzy while the rear of Heather Champ’s head is very clear. Incidentally Heather Champ is Community Manager over at Flickr.
The next interview I caught was of Molly Steenson interviewing Jory Des Jardins. They talked about BlogHer and a female approach to technology, interaction, and communication. Jory said one thing which I thought was funny, mainly because it’s so true:
With online stuff it’s like dog years.
Later that night I filled out that same form online and scored myself another free day pass for Tuesday.
Tuesday
On my way into my designated areas of the convention center, I had one of those latent-brain-processing-lag moments. Some guy with a beard power-walked past me, and my brain said to me, you have seen this person’s face before. After about 2-3 seconds the light bulb went on and I realized that Gus Sorola (the voice of Dick Simmons on Red Vs Blue) had just walked past me. The very next thing my brain said was, damn! you didn’t get a picture!
It turns out that there was a booth for SCO. I checked out their website and sure enough, it’s those same litigious bastards that we all have grown to hate so much. I went to their day stage presentation about “Me Inc.” (I won’t link to them to give them Google Juice). I almost laughed out loud when they were having technical issues trying to demo some crappy “one-to-many” cellphone audio messaging equipment. I ducked out before my brain started to melt.
Next on my agenda was to swing by Studio SX again. This time Daniel Terdiman was interviewing danah boyd. The first thing I noticed was that danah is very talkative. The second thing I noticed was that she really knows her field of cultural anthropology & ethnography (as applied to digitally mediated contexts); she was referencing stuff off the top of her head while she discussed her research into Myspace. At the end of the interview, Daniel suggested that they do some “culture jamming” so they both took a couple of hits of helium from a balloon and tried to discuss serious things in high-pitched squeaky voices. It was a totally random finish.
After the interview I tooled around the tradeshow floor again, grabbed a few more free samples of some very tasty power-bar-like items, and donated $15 to the EFF. For my donation I received a small metal plate that has the bill of rights printed on both sides. The idea is to keep it in your pocket (or bag) when you go through a metal detector. When it sets the device off your supposed to literally “hand over your rights” to the security personnel.
The last thing I saw upstairs before hitting the escalator was the MusicIP booth. They had a program demoing that looked similar to Apple’s iTunes in the interface (free for windows/mac/linux, though you pay for “bonus features”). It’s main “selling” point was really interesting to me. The program will recommend songs in your collection related to the one you are currently listening to. It does this without analyzing human-added metadata or collective statistics from a central server—it compares the waveforms of the songs themselves using some algorithm. It also offers you songs to purchase that you do not own but that share similar features to your current music. Even though this is cross-platform and the technology is neat, I don’t think I’ll be using the software because it seems like too much of a hassle for someone who doesn’t listen to music much at all.
Right beside my exit from the building was the Interactive Playpen. It was literally filled with a hell of a lot of legos. The object was to just play around, make something interesting, take a picture of it, post it to Flickr, and tag it with the phrase “interactive playpen”. After SXSWi concludes, all of the toys will be donated to a local children’s related charity. The funniest thing I saw while building something was a small (4-5 year-old) kid walking over the lego rubble pile like it wasn’t even there. I couldn’t think of anything to make out of legos so I whored out my creative skills in the hopes that someone else would take a photo of it (and I’d get 2 seconds of an attention-related-high). I put together a recreation of the new user icon from Flickr.
Conclusion
I can definitely see why someone would bother to pay the full badge-fee for SXSWi. The whole time I was wondering around my “containment area” I could just tell that there were Cool People talking about Interesting Things just a few doors down and that I was missing out. I am certain that I’m going to pay for a badge for next year’s convention.
Update: The video of the George Oates interview has been posted to the SXSW website.